How do you reach people on either end of the divide between knowledge and faith?
Services: Brand, Messaging, Print, Strategy, Video, Web
Formerly MacLaurinCSF, this organization has a full history of church and academic involvement, bridging gaps between divided cultures. Their story is rich—but they needed help telling it.
We identified their mission as one to create whole people, with whole faith—so that the whole university will flourish.
MacLaurinCSF became Anselm House—named after St. Anselm of Canterbury to echo their historic roots, but with a modern story to draw the university community. This was unified across all materials.
We created a new website to house their content, and to position Anselm House as not only a credible, academic resource for the University, but also as a community of prayer, shared meals, open discussions and faith.