Sharon Sampson founded Open Book in 2013 because she is passionate about telling stories that matter. After graduating from Princeton University, she spent more than 15 years working across non-profit, for-profit, and government sectors, including five years as a Vice President at a public relations firm in New York City. But after relocating to the Twin Cities, she wanted to combine her leadership in public relations, communications strategy, and creative direction into a business focused on helping organizations that do great work to engage more people in their mission. She chose the name Open Book to reinforce our own mission: to invite people into your story.
A commitment to team has always been part of our heartbeat—a strong sense of team both among our staff and with our clients. We don’t work in silos; we work synergistically and collaboratively. We believe in each other, we believe in you—and we’re better together.
We’ve worked with missions of all sizes: community-based nonprofits to national movements, national retail brands to church capital campaigns, start-up businesses to national events with 10,000+ in attendance. In every project, our commitment is the same: to provide hands-on leadership, breakthrough creativity, and strategic solutions that elevate brands, clarify messaging, and mobilize engagement.
We’re Team Open Book. And we’d love to help invite people into your story.