When your client says, “We want to create an event that will draw hundreds of thousands of young people to the National Mall next summer,” you have to think big.

Services: Brand, Messaging, Print, Strategy, Video, Web

But big can’t come at the expense of focused—even simple.

(Visual brand and tone built in partnership with MVMT Creative.)

The vision for Together 2016 was to unite 1 million people on the National Mall for one reason: Jesus—all other causes, agendas, and denominations set aside.

We strategically branded Together as more than an event, but as a campaign with youth at its core. Our goal was to tell a cohesive story across every platform, and launch a movement from that event.

The website for the event was the chief source of information for onlookers. We designed it with youth in mind, leading with a clear call to action: Fill the Mall. All they needed to do is be there—their presence will set the stage for historic change.

(Visit the website we designed at reset2016.com)

Within three months, more than 550,000 people visited the website. And their social media following has grown 20-fold.

With two months until the major event, we concepted, scripted, and produced a short video to tell the story of a guy named Nick and his big, crazy idea to fill the mall.

The video was immediately shared widely online. It was played more than 366,000 times in the first week—and reached one million plays in two months. It’s currently at 1.8 million plays and counting.

In order to build awareness and ultimately lead people to the website, we’ve worked in partnership with Together to provide creative direction for several promotional social videos and TV commercials.

We Believe

Share if you believe Jesus changes everything. He changed history. He changes lives. He can change all of us. We believe that—and we’re calling one million people who believe it to stand together on the National Mall on 7.16.16. Share if you believe Jesus changes EVERYTHING. #JesusChangesEverything

Posted by Together 2016 on Tuesday, November 10, 2015

(Made in partnership with MVMT.)

Have you seen our TV spot on NBC? We're excited about our partnership with The Voice. Check out our quick promo!

Posted by Together 2016 on Monday, March 21, 2016

To reach donors, we worked on the design and messaging for a Together 2016 storybook to communicate the mission and impact of the movement.

And now, post-event, we helped Together launch a website and movement through Reset, to keep the momentum going.