UNITE is more than an event. It’s a movement of prayer.

UNITE is more than an event. It’s a movement of prayer.

Services: Brand, Messaging, Print, Web

As PULSE, the UNITE parent brand, approached its third year of hosting the National Day of Prayer event, they asked us to refresh the UNITE visual identity.

Our goal was to tell the UNITE story with an attractiveness that’s current to this generation, with an emphasis on unity.

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We crafted an identity that echoes the chevrons of PULSE and motions toward coming together. It feels big, bold, and in line with their mission of uniting the city in prayer and worship.

As part of the new branding, we created print materials for pastors around the state to share with local churches and colleges.

We chose to lead with powerful messaging to communicate the mission and story behind UNITE.

With the refreshed visual identity also came the need for a webpage that communicates the details alongside the impact of the event. Our goal was to tell the UNITE story in a concise and direct way while also keeping it connected to the PULSE parent brand.

We designed it as one continuous page so that information and story could be woven together.

 

(View the website here.)