How do we integrate faces, stories, and dreams into a fundraising event?
Services: Brand, Messaging, Print, Strategy, Video, Web
For several months, we dreamed with Urban Ventures, a non-profit in Minneapolis that is breaking the cycle of poverty, to prepare branding and messaging that would move people at their ‘Dare to Dream’ fundraising event.
Urban Ventures has great strategy and programming. But it’s the stories of transformation and the faces of the people they empower that best tell their story. We wanted to let those stories do the talking. The theme was “Dare to Dream.”
We unpacked this theme by leading with the stories of the people who are daring to dream because of Urban Ventures’ partnership.
We wove those stories and faces throughout the event website, invitation, and creative direction for the videos and show flow of the event itself.
We used big, beautiful hero shots of our subjects and included hand-drawn elements in the visual design, giving the event an entrepreneurial vibe and a feeling of possibility.