We chose the name Open Book because it reinforces our mission: to invite people into your story. Your story is more than what you do—your story is also your point of view. And your brand is ultimately an invitation.
We are a team of passionate people serving in the intersection of strategic consulting and creative making. We work with companies and causes who see possibility and want to create positive change in the world. Through active listening and disruptive thinking, we help give voice to a vision and then build dynamic branded materials that bring it to life. The work we do is often transformative for an organization, helping to create a clear “before and after” of how an organization understands themselves and builds momentum for what they’re going after.
Open Book was founded by Sharon Sampson in 2013 because she saw an opportunity for more organizations to lead with vision in how they communicate. Sharon’s background was in strategic messaging, but an early collaboration with the design expertise of Jeremy Emmerich helped position us as a company that specializes in the strategic integration of design and words to move people to action. We don’t call ourselves a creative agency or a design studio, even though both labels could apply. Instead we call ourselves Team Open Book. Because it’s teamwork that launched this business. And teamwork still fuels us today.
Our daily goals
From our earliest days, these four goals have hung on our wall and anchored our culture. They remind us that we are always in service of something beyond ourselves. We are a team motivated to grow and be generous partners—to each other and the clients we serve.
It's not about us. Every day, we know we have something to give. Finding ways to serve, delight, and make things better for other people fuels us and focuses us. Relationships are the heartbeat of our company. That starts with how we treat each other.
We don’t think we know it all. Curiosity is the fuel of our daily lives and work. We ask questions and never presume. We see every situation as an opportunity to learn something, test our ideas, and discover a deeper point of view.
Do good work.
We strive for excellence in how we work and what we produce. This takes mental toughness. It takes strategic thinking. It takes passion and attention to detail. And in the end, it takes making big swings every time we step up to the plate. In both big things and small, we promise to give our best.
We’re the lucky ones. Every project, client, and even every disappointment or struggle is an opportunity to be grateful for how it builds us. We celebrate our clients and each other. We say thank you because we mean it. We never take for granted the work, people, and moments we are a part of.
We are proud to be based in the Kingfield neighborhood of South Minneapolis. Our space is a reflection of our story, having grown in place each year from a single suite to today filling the second floor of our historic building. Our space is intentionally designed for both creativity and community. All are welcome here.