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Invite people into your story.®

We chose the name Open Book because we want to tell stories people can be a part of. Your story is more than what you do—your story is also your point of view. And your brand is ultimately an invitation.

See Our Work


See Our Work

We are a team of passionate people serving at the intersection of strategic consulting and creative making. We work with companies and causes who see possibility and want to create positive change in the world. Through active listening and disruptive thinking, we help give voice to a vision and then build dynamic branded materials that bring it to life. The work we do is often transformative for an organization, helping to create a clear “before and after” of how an organization understands themselves and builds momentum for what they’re going after.

Our story

Open Book was founded by Sharon Sampson in 2013 because she saw an opportunity for more organizations to lead with vision in how they communicate. Sharon’s background was in strategic messaging, but an early collaboration with the design expertise of Jeremy Emmerich helped position us as a company that specializes in the strategic integration of design and words to move people to action. We don’t call ourselves a creative agency or a design studio, even though both labels could apply. Instead we call ourselves Team Open Book. Because it’s teamwork that launched this business. And teamwork still fuels us today.

Our daily goals

From our earliest days, these five goals have hung on our wall and anchored our culture. They remind us that we are always in service of something beyond ourselves. We are a team motivated to grow and be generous partners—to each other and the clients we serve.

Our office

We are proud to be based in the Kingfield neighborhood of South Minneapolis. Our space is a reflection of our story, having grown in place each year from a single suite to today filling the second floor of our historic building. Our space is intentionally designed for both creativity and community. All are welcome here.

Invite people into your story.®