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Vivo

Seeing the possibility in shared meals and time spent together.

The town of Boulder, Colorado was founded in 1871—and just one year later, in 1872, a church was founded at the center of town to serve the miners and migrants fast relocating there. This historic church, then known as First Presbyterian Church of Boulder, has considered the people and place of Boulder central to their mission ever since. But 150 years later, the church was hungry to express that mission in a fresh way, as well as break ground on a building project with a fortified vision for the future they wanted to create.

Open Book was privileged to serve over a 10-month partnership that included the launch of a new name, a new visual brand, a robust capital campaign, and cornerstone creative materials that were crafted for all audiences—and all Boulderites—to find themselves in.

Impact

A playful new brand

We refreshed Vivo’s logo and built out a dynamic new brand across menu, signage, environmental design, digital expressions, and video formats.

Largest food truck in MN

Vivo is also on wheels. Open Book designed the exterior wrap for the largest mobile kitchen in Minnesota, now bringing the brand to catered and community events state-wide.

A larger-than-life mural

The first and last thing you see at Vivo is now a 30-foot mural we designed that keeps Vivo's inspired creativity visible. It's become a favorite place for guest selfies.

Strategy + Story Formation

Grace Commons knew they wanted to keep serving Boulder, but they needed a simple and profound story to define, communicate, and launch that desire into a vision for the future, which is where we came in.

Through stakeholder interviews, strategic processing, and lots of iteration, we distilled the heartbeats of their many core truths—cornerstones rooted in history, community, and active Christian service—into one encapsulating phrase: "For Boulder, With Love." It is a story that captures the heart of who they are—a church that exists to nurture and love its city and the people who call it home—and it empowered them to galvanize a public mission to live into that renewed identity.

Creative Development

One of the core challenges in telling the Grace Commons story was that they lacked a cohesive way to communicate the distinctives of their mission and vision. A key phrase we developed — “being a gift to the city” — became a way to tell the story of what motivates them.

To anchor the creative direction in the church’s commitment to their city, we did a photo and video shoot in Boulder to capture authentic moments at the church and in the surrounding community.

Story

We developed a unique, signature theme for Momentum Weekend that simultaneously spoke to the overarching vision and the the real-time growth of the movement on the ground.

Visual Identity + Branding

With “Every home loved” as a cornerstone message in the brand, we focused on building it out with simple language and a visual tone that was low-pressure, friendly, and invitational. The outline of a home became a visual connection between the EncounterLife logo and the campaign vision.

Creative Direction

We simplified Vivo's existing color palette to the simplicity of black and white accented with a vibrant green. We introduced multiple typefaces and shapes to create a sense of playful imagination in the brand. Like the meals they create, Vivo's new brand led with a sense of creativity unleashed before-your-eyes. We also built momentum around the hashtag #tastepossibility and social media ads as they generated excitement for their grand reopening.

Logo + Visual Identity

Open Book created a new logo that embodies this refocused mission and story. Core to TreeHouse’s point of view is a belief that transformation is possible—and it happens from the inside out. So, we developed a logo that’s a nod to the growth rings of a tree, which develop over time, from the inside out. This rings also show the compounding impact of a transformed life on individuals, communities, and beyond.

Story

We worked with Riverbridge to flesh out the story that surrounds "invest with endurance." It was important to highlight both the optimism and specificity of their approach. Their lead messaging now elevates their belief that what is true endures⏤in investments, people, and companies. Both visually and narratively, we positioned Riverbridge as builders. In a world where people are not experiencing superior returns on their investments because of shortsighted behaviors, Riverbridge is on a mission to invest with endurance.

Visual Identity

We crafted a visual identity that represented the three-part strategy of new leaders, new churches, and new buildings—plus the most important part: YOU, represented by a red location pin. This was a strategic choice to underscore that Rise was about activating everyone into new service and outreach from right where they are. As a whole, the logo was also reminiscent of the four-square cross that had long been a feature at one of the Redeemer sites, as well as a grid of city blocks, since a neighborhood call to action was central to the campaign story.

Story

The story we developed focuses on the core idea that life is not meant to be a series of disconnected dots. At the modern university, the issue of living a divided life can feel like the norm for people who see themselves as both academics and Christians. Faith and academics are seen as parallel at best—and, at worst, in opposition, But Anselm House is inspired by the Scripture that says, “In Christ, all things hold together.” We helped Anselm give voice to their grounding mission: "to connect faith and knowledge with all of life."

Story

We helped Stony Brook crystallize that the kind of leadership vision they emphasize is the ability to "see beyond"—beyond information to application, beyond what's expedient to what is wise. Our storytelling captured Stony Brook's heart to raise up life-long learners who don’t just wait for answers but keep asking the right questions, leaders who transform information into insight, and citizens who approach their communities with eyes for the common good.

Name + Visual Identity

We assisted them in a renaming process, and together we landed on “Grace Commons,” a name that speaks to what the church—one of wide socioeconomic diversity—strives to be every day: a church where all people can experience God’s grace on common ground. To represent that refreshed identity, we developed a new general brand direction, which included fonts, colors, and a logo—all rooted in the natural imagery and tones found in the city of Boulder. Every element of the logo, from the system of roots to the evergreen tree, emphasizes Grace Commons’ commitment to love Boulder with a consistent presence of ministry and service.

Website

A new streamlined website leads with the story and provides clear pathways to the tools and resources EncounterLife offers. 

Website

We built a website that invites visitors directly into the opportunity to invest with endurance, providing clear and efficient pathways to key information. The new site is a clean and modern shift from their old site, while also providing flexibility to build upon as they customize messaging to core constituents in the individual, institutional, and retail channels they seek to serve. 

Website

We created a straightforward website that featured the different dimensions of Vivo—dining, catering, and gathering spaces. The platform features Vivo’s story and vision, as well as visually sets the table for what guests can expect.

Website

We created a robust Rise website that connected vision to action through streamlined content, photography, and resources. During the campaign, users also had a custom page where they could place a location pin, which allowed people to see engagement growing across the five boroughs of New York.

Website

We designed the new TreeHouse website to be equally relevant to donors, volunteers, teens, and community members. We aimed to build a site that was simple to navigate while clearly telling the story of what TreeHouse does and the invitation it makes.

Website

We created a new website to house their content, and to position Anselm House as not only a credible, academic resource for the University, but also as a community of prayer, shared meals, open discussions, and faithful presence.

New Website

We designed the new Grace Commons website to lead with an affirmation of love: “You are loved, by God and by us.” That message is woven throughout the entire site, which invites users into a robust expression of the church’s new core story and visual brand.

Still anchored by the overall brand identity, secondary pages invite users to explore program offerings, upcoming events, and opportunities to connect with the church community.

Event Strategy + Execution

Open Book advocated for, and helped plan, a major kick-off event that generated 2,750 people in attendance. Attendees were not told that it was a launch event for a capital campaign, much less told the name Rise. Instead, we helped position it simple as an important night of vision-casting. Then, at the event, the Rise story, vision, video, and invitation were unveiled comprehensively. Nearly everyone in the room ended up walking forward that night to fill out a personal geo-marker card with their commitment to be part of the Rise campaign.

Live Messaging + Talking Points

We developed overall event messaging and talking points for the lead speakers and communicators of the New York Project team. This involved finding both succinct soundbites and effective narratives that reinforced the big-picture vision at play while also illuminating specific metrics and reporting.

Event Materials

EncounterLife decided used the new brand story as a launchpad for a state-wide event for Colorado churches. We worked with them to name the event "We Love Colorado" and developed materials and custom packaging to serve as invitational outreach tools.

Print Materials + Environmental Design

A restaurant needs a brand you can experience at every meal and every visit. We created menus, table signage, gift cards, and a 30-foot mural to surround the place in the feeling of possibility.

The Campaign

“For Boulder

With Love”

At the center of Grace Commons refreshed identity was a capital campaign to fund a new ministry center—a reimagined space for worship and community in the heart of Boulder. A multi-year, $8 million construction project, the building required robust financial support, but Grace Commons wanted the vision for the space to be about more than money. This was a campaign about loving Boulder.

Name + Logo

To connect the capital campaign to the overall brand story of Grace Commons and communicate a focus on a shared vision of community support rather than fundraising, we suggested the name “For Boulder With Love.” Along with this effort to connect it to the core story, we wanted to give the campaign an individual identity, so we crafted a visual direction different from that of the church while still utilizing similar colors and fonts. Most prominently, the campaign features a logo that references both a gift tag and the shape of the historic church building—both elements working together to create a public-facing invitation into Grace Commons’ vision of ongoing giving to the Boulder community.

Interactive Call to Action

The campaign-launch event featured an interactive installation where every attendee signed their name on a card that said, “I am for Boulder with love.” All the cards were then hung from the lobby ceiling for anyone who walked through the front doors to see. The collection of brightly colored cards marked with the names of Boulderites committed to loving their city became a powerful community moment.

Campaign Website

For the campaign website, we wanted to provide anyone interested in the church’s mission and vision with an engaging story of what it means to be for Boulder with love. Featuring campaign details, a vision video, and firsthand stories of unique ways Boulder locals give to their city, the website equips Grace Commons with a consistent tool to engage those interested in their mission to actively love Boulder.

Storybook + Branded Materials

Similar to its counterpart focused on the church itself, the Campaign Storybook acts as an invitation—an opportunity for stakeholders to help catalyze Grace Commons’ vision to love Boulder with a new Ministry Center.

Motion Design + Video

To fill out the suite of multimedia creative materials that tell the story of Grace Commons and the “For Boulder With Love” campaign, we created a vision video. It begins with a question central to the church’s mission: What does it mean to love a city? Through a narrated story of deep, committed love for Boulder told over footage of local landscapes, city blocks, and community members, it answers that question and invites viewers to join Grace Commons in boldly loving the city of Boulder.

Vivo

Seeing the possibility in shared meals and time spent together.

Vivo is a new-American restaurant that makes inventive meals from scratch, using locally sourced ingredients. They are equally committed to excellence and comfort, and with a vision is to create memorable experiences for guests, employees, and community partners. As part of a remodel and grand reopening, Vivo came to Open Book hungry for help in expressing their culture and elevating their brand.

Impact

A playful new brand

We refreshed Vivo’s logo and built out a dynamic new brand across menu, signage, environmental design, digital expressions, and video formats.

Largest food truck in MN

Vivo is also on wheels. Open Book designed the exterior wrap for the largest mobile kitchen in Minnesota, now bringing the brand to catered and community events state-wide.

A larger-than-life mural

The first and last thing you see at Vivo is now a 30-foot mural we designed that keeps Vivo's inspired creativity visible. It's become a favorite place for guest selfies.

Strategy + Story Formation

Our goal was to position Vivo as a mission-driven restaurant inviting people into something beyond food on a plate. We zeroed in on the word "possibility" as the common denominator between fresh meals and memorable experiences, as well as Vivo's commitment to be a resource and champion for local nonprofits. We helped them give voice to a new expression of their vision: "Setting the table for possibility."

As a result of deep strategy and discernment, together we identified a single phrase to crystalize their heartbeat: “exploring the ideas that shape our lives.”

“Exploring” is a strategic word choice evoking dialogue based in curiosity, hospitality, and humility. While The Veritas Forum has a historic commitment to seeking truth, the word “ideas” helps them lead with language for the widest possible audience—regardless of a person's faith commitment. The emphasis on “shaping” evokes a deep wrestling with fundamental ideas that inform how we see the world and act in it. Finally, the phrase “our lives” re-emphasizes a sense of mutuality and underscores a willingness to be changed by the process. All together, the story strategy helps welcome a diverse audience into a shared experience of discovery.

Logo + Visual Identity

The previous logo of The Veritas Forum included a maroon color to evoke their Harvard roots and a shield to reference academia. We modified these pieces that were meaningful from their previous brand and built a new wordmark with an embedded shield shaped by graduated lines. This new logo helps them brand media content with consistency as they grow their podcast and YouTube offerings. We also saw opportunity to add in a sense of growth and possibility, true to their belief how ideas shape and build people over time. All together, they are equipped with a refreshed visual identity that represents their historic roots while supporting their new story.

University Co-Branding

Because The Veritas Forum works with hundreds of university communities, their brand needs enough flexibility to represent a wide range of locations and audiences. We built a visual language that can be easily adapted with a clear sense of place to give each community a sense of recognition and ownership. The result is branding that helps express that national organization’s particular commitment to each local context.

The Brand Toolkit

With student teams around the country, The Veritas Forum is best served with a toolkit that is shareable and easy to update in real-time. The microsite we built educates their volunteers on the Veritas brand and provides the resources they need to develop programs on their campuses. This toolkit empowers Veritas leaders to translate the mission of the organization into their own contexts.

Creative Development

We refreshed Vivo’s logo—using some of the original elements while updating it to be more modern and clean. We led photography to capture inviting moments of possibility in the front of house and kitchen. And we helped put the brand—literally—in motion through designing the exterior of a 30-foot mobile kitchen and catering truck that can create plated meals for 250 people at locations all over the state.

Website

As The Veritas Forum expanded, the organization outgrew its old website and its original use as a content library for recorded events. We partnered with them to design a new website with a vision-driven presentation of their new brand story, visual identity, and programs.

This deep-level update both helped The Veritas Forum move away from a content library and shaped new language around their re-structured program areas of campus dialogue, community formation, and content development. A new digital front door, the site integrates the brand story into every page, features new visual design supporting the story concept, and elevates the identity as a whole. Each page offers accessible and inviting doorways into deeper engagement with the mission of The Veritas Forum.

Event Strategy + Execution

Open Book advocated for, and helped plan, a major kick-off event that generated 2,750 people in attendance. Attendees were not told that it was a launch event for a capital campaign, much less told the name Rise. Instead, we helped position it simple as an important night of vision-casting. Then, at the event, the Rise story, vision, video, and invitation were unveiled comprehensively. Nearly everyone in the room ended up walking forward that night to fill out a personal geo-marker card with their commitment to be part of the Rise campaign.

Live Messaging + Talking Points

We developed overall event messaging and talking points for the lead speakers and communicators of the New York Project team. This involved finding both succinct soundbites and effective narratives that reinforced the big-picture vision at play while also illuminating specific metrics and reporting.

Event Materials

EncounterLife decided used the new brand story as a launchpad for a state-wide event for Colorado churches. We worked with them to name the event "We Love Colorado" and developed materials and custom packaging to serve as invitational outreach tools.

Print Materials + Environmental Design

A restaurant needs a brand you can experience at every meal and every visit. We created menus, table signage, gift cards, and a 30-foot mural to surround the place in the feeling of possibility.

Motion Design + Video

We created a short video with lively music and animation that was perfect for use on social media ads to promote the grand reopening and reimagined brand. We also made short videos that featured the staff and "possibility makers" on their team.

Expanding the Brand

As a wide-reaching organization, The Veritas Forum needs a variety of communication materials. We applied their new brand across platforms—from digital to print including social media assets, a conference micro-site, document templates, and more. With every touchpoint, a variety of stakeholders can be invited in, showing the flexibility of the brand across platforms.

Vivo

Seeing the possibility in shared meals and time spent together.

Vivo is a new-American restaurant that makes inventive meals from scratch, using locally sourced ingredients. They are equally committed to excellence and comfort, and with a vision is to create memorable experiences for guests, employees, and community partners. As part of a remodel and grand reopening, Vivo came to Open Book hungry for help in expressing their culture and elevating their brand.

Impact

A playful new brand

We refreshed Vivo’s logo and built out a dynamic new brand across menu, signage, environmental design, digital expressions, and video formats.

Largest food truck in MN

Vivo is also on wheels. Open Book designed the exterior wrap for the largest mobile kitchen in Minnesota, now bringing the brand to catered and community events state-wide.

A larger-than-life mural

The first and last thing you see at Vivo is now a 30-foot mural we designed that keeps Vivo's inspired creativity visible. It's become a favorite place for guest selfies.

Strategy + Story Formation

Our goal was to position Vivo as a mission-driven restaurant inviting people into something beyond food on a plate. We zeroed in on the word "possibility" as the common denominator between fresh meals and memorable experiences, as well as Vivo's commitment to be a resource and champion for local nonprofits. We helped them give voice to a new expression of their vision: "Setting the table for possibility."

Story

We developed a unique, signature theme for Momentum Weekend that simultaneously spoke to the overarching vision and the the real-time growth of the movement on the ground.

Visual Identity + Branding

With “Every home loved” as a cornerstone message in the brand, we focused on building it out with simple language and a visual tone that was low-pressure, friendly, and invitational. The outline of a home became a visual connection between the EncounterLife logo and the campaign vision.

Creative Direction

We simplified Vivo's existing color palette to the simplicity of black and white accented with a vibrant green. We introduced multiple typefaces and shapes to create a sense of playful imagination in the brand. Like the meals they create, Vivo's new brand led with a sense of creativity unleashed before-your-eyes. We also built momentum around the hashtag #tastepossibility and social media ads as they generated excitement for their grand reopening.

Logo + Visual Identity

Open Book created a new logo that embodies this refocused mission and story. Core to TreeHouse’s point of view is a belief that transformation is possible—and it happens from the inside out. So, we developed a logo that’s a nod to the growth rings of a tree, which develop over time, from the inside out. This rings also show the compounding impact of a transformed life on individuals, communities, and beyond.

Story

We worked with Riverbridge to flesh out the story that surrounds "invest with endurance." It was important to highlight both the optimism and specificity of their approach. Their lead messaging now elevates their belief that what is true endures⏤in investments, people, and companies. Both visually and narratively, we positioned Riverbridge as builders. In a world where people are not experiencing superior returns on their investments because of shortsighted behaviors, Riverbridge is on a mission to invest with endurance.

Visual Identity

We crafted a visual identity that represented the three-part strategy of new leaders, new churches, and new buildings—plus the most important part: YOU, represented by a red location pin. This was a strategic choice to underscore that Rise was about activating everyone into new service and outreach from right where they are. As a whole, the logo was also reminiscent of the four-square cross that had long been a feature at one of the Redeemer sites, as well as a grid of city blocks, since a neighborhood call to action was central to the campaign story.

Story

The story we developed focuses on the core idea that life is not meant to be a series of disconnected dots. At the modern university, the issue of living a divided life can feel like the norm for people who see themselves as both academics and Christians. Faith and academics are seen as parallel at best—and, at worst, in opposition, But Anselm House is inspired by the Scripture that says, “In Christ, all things hold together.” We helped Anselm give voice to their grounding mission: "to connect faith and knowledge with all of life."

Story

We helped Stony Brook crystallize that the kind of leadership vision they emphasize is the ability to "see beyond"—beyond information to application, beyond what's expedient to what is wise. Our storytelling captured Stony Brook's heart to raise up life-long learners who don’t just wait for answers but keep asking the right questions, leaders who transform information into insight, and citizens who approach their communities with eyes for the common good.

Creative Development

We refreshed Vivo’s logo—using some of the original elements while updating it to be more modern and clean. We led photography to capture inviting moments of possibility in the front of house and kitchen. And we helped put the brand—literally—in motion through designing the exterior of a 30-foot mobile kitchen and catering truck that can create plated meals for 250 people at locations all over the state.

Website

A new streamlined website leads with the story and provides clear pathways to the tools and resources EncounterLife offers. 

Website

We built a website that invites visitors directly into the opportunity to invest with endurance, providing clear and efficient pathways to key information. The new site is a clean and modern shift from their old site, while also providing flexibility to build upon as they customize messaging to core constituents in the individual, institutional, and retail channels they seek to serve. 

Website

We created a straightforward website that featured the different dimensions of Vivo—dining, catering, and gathering spaces. The platform features Vivo’s story and vision, as well as visually sets the table for what guests can expect.

Website

We created a robust Rise website that connected vision to action through streamlined content, photography, and resources. During the campaign, users also had a custom page where they could place a location pin, which allowed people to see engagement growing across the five boroughs of New York.

Website

We designed the new TreeHouse website to be equally relevant to donors, volunteers, teens, and community members. We aimed to build a site that was simple to navigate while clearly telling the story of what TreeHouse does and the invitation it makes.

Website

We created a new website to house their content, and to position Anselm House as not only a credible, academic resource for the University, but also as a community of prayer, shared meals, open discussions, and faithful presence.

Event Strategy + Execution

Open Book advocated for, and helped plan, a major kick-off event that generated 2,750 people in attendance. Attendees were not told that it was a launch event for a capital campaign, much less told the name Rise. Instead, we helped position it simple as an important night of vision-casting. Then, at the event, the Rise story, vision, video, and invitation were unveiled comprehensively. Nearly everyone in the room ended up walking forward that night to fill out a personal geo-marker card with their commitment to be part of the Rise campaign.

Live Messaging + Talking Points

We developed overall event messaging and talking points for the lead speakers and communicators of the New York Project team. This involved finding both succinct soundbites and effective narratives that reinforced the big-picture vision at play while also illuminating specific metrics and reporting.

Event Materials

EncounterLife decided used the new brand story as a launchpad for a state-wide event for Colorado churches. We worked with them to name the event "We Love Colorado" and developed materials and custom packaging to serve as invitational outreach tools.

Print Materials + Environmental Design

A restaurant needs a brand you can experience at every meal and every visit. We created menus, table signage, gift cards, and a 30-foot mural to surround the place in the feeling of possibility.

Motion Design + Video

We created a short video with lively music and animation that was perfect for use on social media ads to promote the grand reopening and reimagined brand. We also made short videos that featured the staff and "possibility makers" on their team.

"Our partnership with Open Book was instrumental in many ways.

Through listening to our team and guests, Open Book identified and captured our purpose and mission with a fresh, focused, and a relevant brand update. This led to establishing a common language, bringing clarity to how we talk about ourselves and the genuine hospitality we offer. The visual design that was launched across multiple public-facing platforms gave our company a clear message about what we do and why do it. The process was comprehensive and produced new brand standards and materials across print, web, and even creating the design for Minnesota’s largest mobile kitchen. Our partnership served as a springboard to align our team and understand that Vivo has a compelling story to tell—and that how we tell it matters."

JEFFERY MOULD, General manager
Up Next

Telling the story of more than thirty years of mission-driven investing.