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Vivo

Seeing the possibility in shared meals and time spent together.

Vivo is a new-American restaurant that makes inventive meals from scratch, using locally sourced ingredients. They are equally committed to excellence and comfort, and with a vision is to create memorable experiences for guests, employees, and community partners. As part of a remodel and grand reopening, Vivo came to Open Book hungry for help in expressing their culture and elevating their brand.

Impact

A playful new brand

We refreshed Vivo’s logo and built out a dynamic new brand across menu, signage, environmental design, digital expressions, and video formats.

Largest food truck in MN

Vivo is also on wheels. Open Book designed the exterior wrap for the largest mobile kitchen in Minnesota, now bringing the brand to catered and community events state-wide.

A larger-than-life mural

The first and last thing you see at Vivo is now a 30-foot mural we designed that keeps Vivo's inspired creativity visible. It's become a favorite place for guest selfies.

Strategy + Story Formation

Our goal was to position Vivo as a mission-driven restaurant inviting people into something beyond food on a plate. We zeroed in on the word "possibility" as the common denominator between fresh meals and memorable experiences, as well as Vivo's commitment to be a resource and champion for local nonprofits. We helped them give voice to a new expression of their vision: "Setting the table for possibility."

Story

We developed a unique, signature theme for Momentum Weekend that simultaneously spoke to the overarching vision and the the real-time growth of the movement on the ground.

Story

The story we developed focuses on the core idea that life is not meant to be a series of disconnected dots. At the modern university, the issue of living a divided life can feel like the norm for people who see themselves as both academics and Christians. Faith and academics are seen as parallel at best—and, at worst, in opposition, But Anselm House is inspired by the Scripture that says, “In Christ, all things hold together.” We helped Anselm give voice to their grounding mission: "to connect faith and knowledge with all of life."

Logo + Visual Identity

Open Book created a new logo that embodies this refocused mission and story. Core to TreeHouse’s point of view is a belief that transformation is possible—and it happens from the inside out. So, we developed a logo that’s a nod to the growth rings of a tree, which develop over time, from the inside out. This rings also show the compounding impact of a transformed life on individuals, communities, and beyond.

Story

We worked with Riverbridge to flesh out the story that surrounds "invest with endurance." It was important to highlight both the optimism and specificity of their approach. Their lead messaging now elevates their belief that what is true endures⏤in investments, people, and companies. Both visually and narratively, we positioned Riverbridge as builders. In a world where people are not experiencing superior returns on their investments because of shortsighted behaviors, Riverbridge is on a mission to invest with endurance.

Story

We helped Stony Brook crystallize that the kind of leadership vision they emphasize is the ability to "see beyond"—beyond information to application, beyond what's expedient to what is wise. Our storytelling captured Stony Brook's heart to raise up life-long learners who don’t just wait for answers but keep asking the right questions, leaders who transform information into insight, and citizens who approach their communities with eyes for the common good.

Visual Identity

We crafted a visual identity that represented the three-part strategy of new leaders, new churches, and new buildings—plus the most important part: YOU, represented by a red location pin. This was a strategic choice to underscore that Rise was about activating everyone into new service and outreach from right where they are. As a whole, the logo was also reminiscent of the four-square cross that had long been a feature at one of the Redeemer sites, as well as a grid of city blocks, since a neighborhood call to action was central to the campaign story.

Visual Identity + Branding

With “Every home loved” as a cornerstone message in the brand, we focused on building it out with simple language and a visual tone that was low-pressure, friendly, and invitational. The outline of a home became a visual connection between the EncounterLife logo and the campaign vision.

Creative Direction

We simplified Vivo's existing color palette to the simplicity of black and white accented with a vibrant green. We introduced multiple typefaces and shapes to create a sense of playful imagination in the brand. Like the meals they create, Vivo's new brand led with a sense of creativity unleashed before-your-eyes. We also built momentum around the hashtag #tastepossibility and social media ads as they generated excitement for their grand reopening.

Creative Development

We refreshed Vivo’s logo—using some of the original elements while updating it to be more modern and clean. We led photography to capture inviting moments of possibility in the front of house and kitchen. And we helped put the brand—literally—in motion through designing the exterior of a 30-foot mobile kitchen and catering truck that can create plated meals for 250 people at locations all over the state.

Website

A new streamlined website leads with the story and provides clear pathways to the tools and resources EncounterLife offers. 

Website

We built a website that invites visitors directly into the opportunity to invest with endurance, providing clear and efficient pathways to key information. The new site is a clean and modern shift from their old site, while also providing flexibility to build upon as they customize messaging to core constituents in the individual, institutional, and retail channels they seek to serve. 

Website

We created a straightforward website that featured the different dimensions of Vivo—dining, catering, and gathering spaces. The platform features Vivo’s story and vision, as well as visually sets the table for what guests can expect.

Website

We created a robust Rise website that connected vision to action through streamlined content, photography, and resources. During the campaign, users also had a custom page where they could place a location pin, which allowed people to see engagement growing across the five boroughs of New York.

Website

We designed the new TreeHouse website to be equally relevant to donors, volunteers, teens, and community members. We aimed to build a site that was simple to navigate while clearly telling the story of what TreeHouse does and the invitation it makes.

Website

We created a new website to house their content, and to position Anselm House as not only a credible, academic resource for the University, but also as a community of prayer, shared meals, open discussions, and faithful presence.

Event Strategy + Execution

Open Book advocated for, and helped plan, a major kick-off event that generated 2,750 people in attendance. Attendees were not told that it was a launch event for a capital campaign, much less told the name Rise. Instead, we helped position it simple as an important night of vision-casting. Then, at the event, the Rise story, vision, video, and invitation were unveiled comprehensively. Nearly everyone in the room ended up walking forward that night to fill out a personal geo-marker card with their commitment to be part of the Rise campaign.

Live Messaging + Talking Points

We developed overall event messaging and talking points for the lead speakers and communicators of the New York Project team. This involved finding both succinct soundbites and effective narratives that reinforced the big-picture vision at play while also illuminating specific metrics and reporting.

Event Materials

EncounterLife decided used the new brand story as a launchpad for a state-wide event for Colorado churches. We worked with them to name the event "We Love Colorado" and developed materials and custom packaging to serve as invitational outreach tools.

Print Materials + Environmental Design

A restaurant needs a brand you can experience at every meal and every visit. We created menus, table signage, gift cards, and a 30-foot mural to surround the place in the feeling of possibility.

Motion Design + Video

We created a short video with lively music and animation that was perfect for use on social media ads to promote the grand reopening and reimagined brand. We also made short videos that featured the staff and "possibility makers" on their team.

"Our partnership with Open Book was instrumental in many ways.

Through listening to our team and guests, Open Book identified and captured our purpose and mission with a fresh, focused, and a relevant brand update. This led to establishing a common language, bringing clarity to how we talk about ourselves and the genuine hospitality we offer. The visual design that was launched across multiple public-facing platforms gave our company a clear message about what we do and why do it. The process was comprehensive and produced new brand standards and materials across print, web, and even creating the design for Minnesota’s largest mobile kitchen. Our partnership served as a springboard to align our team and understand that Vivo has a compelling story to tell—and that how we tell it matters."

JEFFERY MOULD, General manager
Up Next

Telling the story of more than thirty years of mission-driven investing.