Case Study
KeHe Cares
The foundation arm of $10B company, looking to shape employee imaginations for deeper life change.
We partnered with KeHe Cares to help employees see their work as more than a job title. Through a core story and a reimagined impact report, we gave the foundation's work a voice worthy of the people it serves.
INFLECTION POINT
KeHE Distributors is an employee-owned company that uses its foundation arm, KeHE Cares, to steward 10% of company profits toward mission-driven partners worldwide. But the goal isn’t merely dollars out the door; it’s facilitating deep and lasting life change within people. KeHE Cares came to Open Book with a longing to cast a bigger vision that’s also a more inclusive story: for every KeHE employee to understand that their daily work—the grind, the logistics, the hard stuff—is what fuels profound human impact around the globe. And, at the same time, to understand there was a place for them in that story personally—and that participation could lead to life change within them.
Story solution
We established a foundational narrative built around a central, unifying idea: "You Are More." This concept served as an intentional reminder to every individual across the organization that they are more than a job title or a shift on a warehouse floor. By executing their daily responsibilities with excellence, they are the direct catalyst funding global restoration. The narrative was designed to imbue everyday labor with deep purpose, reframing a corporate job as a vehicle for global good.
Bringing the story to life
To match the weight of the "You Are More" narrative, we reimagined the foundation’s impact report, transitioning from a static document to a responsive, animated digital experience.
Responsive Storytelling
Built specifically to be mobile-friendly, the site was optimized to meet employees where they are—ensuring that warehouse teams on mobile devices and corporate executives on desktops experienced the exact same immersive, beautifully typeset narrative.
Data Visualization
We replaced standard spreadsheets and static graphics with interactive data visualizations and responsive statistics, allowing users to physically engage with the scale of the foundation's impact.
“They get it. They get it. Open Book captured our story beautifully—helping us tell it in a way that's visually appealing and accurately reflects how we're being led. Words matter a lot to me, so to have partners who get it—who truly understand our mission—is a big deal. ”
RUSTY BLAND, President KeHE Cares
Vision Video
KeHe Cares is built on human relationships—the transformation that happens when people walk alongside each other in courageous, caring acts of service. Looking at their logo, we found a question worth answering: how could we bring those two human figures to life? The result was a series of animations using a familiar element of the KeHe Cares brand to illustrate the compassion, kindness, and human connection found in every one of their mission-driven partnerships.
Outcomes
- Story Strategy
- That repositioned corporate giving from transactional to transformational
- Shift in employee perspective
- Helping teams see their daily work as part of something bigger
- Model for how corporations can give back
- Through relationship, not just resources
