Case Study
Prevention Now
Building the brand and story for an anti-trafficking nonprofit to maximize its moment of growth.
We partnered with Prevention Now to shape a core story and brand identity ready to meet a national moment of growth—clarifying what they do, why it matters, and the posture of hope at the center of their work.
Inflection Point
After proving their model in Oregon and securing major new funding, Prevention Now stood at a pivotal moment: moving from small-scale pilot to positioning for scaling their national presence. With a growing team, rising interest from funders and partners, and a complex message to convey across sectors, they needed a brand and communications strategy that could meet the moment—and grow with them.
Story Solution
Open Book partnered with Prevention Now to shape a core story and visual identity that clarified both what they do and why it matters. “See the full picture” emerged as a call to action and a posture of hope, positioning Prevention Now not just as responders to the horror of trafficking—but as architects of prevention.
Bringing the Story to Life
A cohesive brand and communications suite equipped the Prevention Now team to scale with confidence and clarity—internally and externally.
Website
A new website to unlock deeper partnership conversations with funders and partners.
Outcomes
- A core story
- to catalyze buy-in and clarify the heart of their model
- A brand system
- that infuses meaning into their logo and brings coherence to materials across sectors
- A website, culture guide, and impact reports
- to align a growing team, funders, and partners around collective action
