Case Study
Midtown Fellowship
A story for a church living between gathering and sending.
Midtown Fellowship is made up of very different people, meeting in locations all across Nashville, learning all that they were made for. We helped Midtown Fellowship clarify and express a unifying story that reflects who they are, where they're rooted, and how they're sent—equipping them with a visual and verbal language that invites people to belong deeply and live missionally in everyday life.
Inflection Point
Midtown Fellowship is a church deeply embedded in its city—formed by place, shaped by relationships, and committed to living faith publicly and faithfully. But as the church continued to grow, its story was being told in fragmented ways. Different ministries, neighborhoods, and initiatives carried pieces of the vision, but there wasn't a single, cohesive narrative holding it all together. Midtown needed a way to clearly articulate who they are and what they're for—one that honored their theology, their geography, and their calling to be both gathered and sent.
Story Solution
We partnered with Midtown to distill a clear, compelling core story—one that could hold tension without oversimplifying it. That story came into focus through a simple but formative idea: Made to let in. Made to be with. Made to go out. This phrase captured both the inward and outward movement of Midtown's life together: deep community and everyday mission, formation and sending, rootedness and movement.
Bringing the Story to Life
We built out the language, identity, and tools Midtown needed to carry the story—across six congregations, multiple neighborhoods, and the everyday life of a church on the move. Every piece of the work was shaped by that central tension: gathered and sent, rooted and moving.
Website
We crafted a dynamic website big enough to unify Midtown Fellowship under a shared story, with functionality to honor that each congregation is as vibrant and unique as the neighborhoods they reside in.
Congregation Sub-branding
We created sub-brand marks for each congregation to visually align the six congregations under the shared vision that drives them.
Video
To tell this movement-sized story, we crafted a vision video that gave voice to Midtown's heart for life together and love of Nashville.
Outcomes
- A unified brand and website
- that allows six congregations to stay aligned in common mission as they also live it out in diverse ways
- A core story and messaging
- that makes theology practical, no matter one’s faith background — and gives voice and language to the heart of the vision
- Anchor points to grow from
- In the client’s words: “You gave form and language to who we are. That language is actively shaping how we’re building out leader training, group formation, and ministries across the church. And in a season of rapid growth, we’re equipped to keep pointing people to who we are, what’s not changing, and stay aligned.”
