It takes human insight.
You can’t rely on formulas and pattern-matching. You need wise questioning and exploration within trusted relationship to uncover what’s uniquely true and possible about your organization.
What becomes possible when your organization is aligned around a core animating idea that connects to everything you do?
We believe there’s a single, powerful idea inside every organization that can map onto all your communication materials. But how do you find it?
It takeshuman insight.deep learning.creative connecting.interdisciplinary making.
You can’t rely on formulas and pattern-matching. You need wise questioning and exploration within trusted relationship to uncover what’s uniquely true and possible about your organization.
Your work and mission aren’t superficial, so neither can be the process of helping you communicate it. You need thought partnership born from persistent curiosity and a commitment to understanding you from the inside out.
You live and work in complexity, and the nuances of your field and mission can’t be glossed over. You need a team that collects diverse dots and then shows a way forward to strategically connect them.
You need more than one-off assets. You need a cohesive suite of communication tools. Your words, design, video, and digital materials need to work together, so they must be built from a common core.
It takes deep learning.
Your work and mission aren’t superficial, so neither can be the process of helping you communicate it. You need thought partnership born from persistent curiosity and a commitment to understanding you from the inside out.
It takes creative connecting.
You live and work in complexity, and the nuances of your field and mission can’t be glossed over. You need a team that collects diverse dots and then shows a way forward to strategically connect them.
It takes interdisciplinary making.
You need more than one-off assets. You need a cohesive suite of communication tools. Your words, design, video, and digital materials need to work together, so they must be built from a common core.
A core story is a point of view within you that drives what you want to build.
It gives language and shape to what is most true, most essential, and most enduring about what you’re building in the world. It is not a tagline. It’s not front-facing marketing copy. It’s the animating principle that everything else draws from.
We call it a core story because it connects what’s true about what you offer to what’s possible for the people you serve. From there, everything else can flow.
A core story builds
belief and momentum with:
- Clarity: “I get that”
- Stickiness: “I remember that.”
- Emotion: “I care about that.”
- Mission: “I want to go after that.”
- Story: “I can be part of that.”
A core story serves leaders with a vision for growth who are seeking:
One clear, animating idea to pull their organization together
Messaging that will carry even when the leader’s not in the room
Resonance with how their brand is expressed, so they don’t think, “That’s nice, but not us.”
A campaign that has to mobilize people around a new opportunity or strategy too vital to miss
Confidence that their organization can keep scaling without losing its soul
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We’ve seen a core story be a catalyst forOrganizational growthMobilization of peopleStronger teamsOrganizational growth
How can we
serve you?
See Core Stories In Action
A core story is the difference between an organization that manages its message and one that lives it.
